Riffa, Kingdom of Bahrain – 7 October 2025: Enma Mall continues to uphold its community-driven mission with the launch of its annual Breast Cancer Awareness Campaign, which will run throughout October 2025 in line with the global initiative to promote breast cancer awareness. The campaign reinforces the mall’s ongoing commitment to public health and raising awareness around the importance of early detection and prevention.

This year’s campaign features a rich calendar of activities and events that combine awareness with entertainment. Highlights include a community-focused Walkathon scheduled for 17 October in support of patients and survivors, and the Pink Ride on 24 October featuring a motorbike parade by local awareness-driven groups. A classic bike display will also take place on 25 October, offering visitors a unique experience. Throughout the weekends from 9 to 25 October, free medical check-ups and consultations will be available in collaboration with local healthcare providers. To further engage families, daily arts and crafts workshops will be held from 2 to 31 October in a safe and interactive environment for children and adults alike.

Commenting on the initiative, Mark Gravener, representing the management at Enma Mall, said: “We are proud to launch the ‘Pink October’ campaign for the sixth consecutive year at Enma Mall, as part of our belief in the vital role community-focused institutions play in promoting health awareness. Our goal is to ensure the campaign is inclusive of all age groups, combining education, entertainment, and emotional support. We extend our sincere thanks to all healthcare partners, sponsors, and participants who have contributed to the success of this meaningful initiative.”

He added that Enma Mall, strategically located near schools, mosques, hospitals, and sports centers, remains committed to providing a safe and welcoming environment for families while prioritizing community health through continuous year-round initiatives.

This campaign underscores Enma Mall’s dedication to strengthening social cohesion and supporting national efforts to build a health-conscious and informed society.